PHD Media, this ad is not my resume. It’s a campaign
You're not here to read about my potential. You're here to see it
Why I’m not just another applicant
I’m Kevin, a performance-obsessed digital marketer with a deep love for data, conversion psychology, and creative problem solving
I didn’t just apply—I reverse-engineered what you’re looking for in a Junior SEA Specialist, built a campaign around it, and launched this custom experience to prove I can do the job before I even get the job
Live campaign breakdown — Targeting YOU with strategy
I wanted this application to act like a real SEA campaign — with the hiring team as the audience
Here’s what I built and ran to bring you here:
No fluff. Just targeting, copywriting, bidding, and results
Keyword groups example
| Theme | Keywords examples |
|---|---|
| SEA roles | junior sea job belgium, sea specialist |
| Company specific | phd belgium job, phd media belgium careers |
| High Intent | apply for media job, sea ad campaign role |
Carefully selected high-intent + branded keywords for a low-CPC, high-alignment campaign
LIve campaign dashboard
This was a microbudget campaign (50€) — but like all good SEA work, it was built for performance, not fluff
Real-time data pulled from the Google Ads account
Want to talk through the campaign set up live?
What I’d do for your clients
If I built this campaign just for your hiring process, imagine what I’d do for your clients. Here’s a taste of the tactics I’d bring to your SEA team…
Mock SEA campaign: Volkswagen Belgium
Objective:
Generate qualified leads for Volkswagen’s ID.4 hybrid vehicle, targeting eco-conscious drivers aged 30–50 in urban Belgium.
Strategy Overview:
- Goal: Increase test drive bookings for ID.4 by 30% in 60 days
- Budget: 12 000€ monthly
- Platforms: Google Search, Bing Ads
- KPI Focus: CTR, CPC, Conversion Rate
Ad structure mockup (Search campaign) :
Why you’re seeing this ad
You’ve received this ad because I want to work at PHD Media Belgium — but instead of sending a resume, I launched this campaign
Why?
....Because SEA isn’t about what you say. It’s about what performs
If I were optimizing my own hiring...
| Metric | Industry average | My application |
|---|---|---|
| Time to impress | 30 sec skim of a CV | 1-click, real SEA demo |
| Proof of skill | claimed in PDF | delivered in campaign |
| Cost per click | +0.20€ | free insight upfront |
Something special is on its way
I’m combining digital with the physical. Keep an eye on your mailbox—there’s a custom kit coming your way, made just for your team
(I call it the “Hire Me” experience in a box)
Let’s talk
I’d love to show you what I can do in action. Let’s have a quick conversation to talk ads, performance, and ideas
© 2025 Kevin Browne — Custom application for PHD Media Belgium







